
Project summary
This project is about a planning management tool called ContentPulse. DailyDialogues wants to sell ContentPulse to more customers, ContentPulse was already in use by one customer: ‘MoneYou’ (70 users). To attract new potential customers a redesign was selected because the current design was outdated.
Role
Solo UI Designer
Duration
5 months (one day a week)
The Problem
The current design had some problems as looking outdated, uninspiring and not user friendly. ContentPulse was not attracting new customers.
Goals
The goals of this project is attracting new customers, improving the user experience of the current users (MoneYou) and creating the start of a design system that can be built upon.
Design Process
Redesign
The final product is a showcase of what a ContentPulse redesign would look like supported by a design system. Material Design has been used to create visual consistency.
Results
The result was a much more modern and visual consistent product. There is now a clear and guided start of a design system that can be built upon. Users could see data at a much faster glance in one page. This resulted in a better user experience and removed some frustrations like constantly navigating, saving time for users.